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The connection between WhatsApp Business and HubSpot. What can it do?

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by Juaro Rosweide

What is WhatsApp Business?

WhatsApp Business is a business-oriented version of the popular messaging app WhatsApp, designed specifically for companies to communicate effectively with their customers. It offers various features and benefits that make it easier for businesses to maintain customer relationships and enhance their services.

Briefly summarising the key features of WhatsApp Business:

  1. Profile Information: WhatsApp Business allows companies to share essential information, such as opening hours, location, and a business description. This helps customers quickly and easily find relevant details.
  2. Automatic Greeting Messages: Companies can set up custom greeting messages to welcome customers when they first make contact. This creates a professional impression and provides customers with valuable information right away.
  3. Quick Replies: With pre-set messages, companies can quickly respond to frequently asked questions. This saves time and enhances the overall customer experience.
  4. Labels and Organization: WhatsApp Business provides the ability to label and organize conversations based on different categories. This makes it easy to track customers and topics, improving efficiency.

HubSpot and WhatsApp Business Integration:

With that in mind, let's proceed with the integration between HubSpot and WhatsApp Business. This integration offers businesses an integrated solution for their customer relationship management (CRM). With this integration, companies can seamlessly communicate with their customers via WhatsApp while leveraging the benefits of HubSpot's CRM functionalities. Amazing, right?

How Does the WhatsApp/HubSpot Integration Work?

People prefer to communicate in the same way they do with their friends—easy, fast, and familiar. With HubSpot's WhatsApp integration, you can easily meet this need.

The integration between HubSpot and WhatsApp Business allows the management of WhatsApp conversations directly from the HubSpot platform. This enables customer service and sales teams to centralise all communication and gain better insights into customer interactions.

Key benefits of the integration

Central Customer Interactions for the Win:

Integrating all communication channels is invaluable for your organization. Tracking customer conversations from various separate channels can be time-consuming and carries the risk of missing a message, leading to negative reviews. We definitely don't want that!

By centrally integrating your customer interactions, including Facebook Messenger, WhatsApp, your website, and a chatbot, your customer service and sales teams can track all customer conversations from one central inbox. This way, your teams never miss an incoming message, saving time and effort.


Setting up automatic and personalized workflows 

Companies can create automated workflows based on WhatsApp interactions. This allows them to send targeted follow-ups, notifications, and personalised messages, enhancing the efficiency and effectiveness of customer management.

This is particularly beneficial, considering that customers nowadays expect a quick and personalised response.

Use special WhatsApp templates to send a personal message when someone, for example, abandons their shopping cart. Or send a personalised welcome message. It's all possible, and all in the language your customers speak.


Creating Conversion-Focused Call to Actions (CTAs) with WhatsApp:

With the new BETA feature within HubSpot Marketing Hub, it's effortless to create attractive pop-ups, slide-ins, and banners. We recently posted about this on LinkedIn. Check it out if you want to know more.

With the addition of WhatsApp Business as a prominent CTA, in a form like a slide-in, companies can create a fresh and direct way to connect with their website visitors. No more hassle with filling out dull contact forms or sending old-fashioned emails. Now, visitors can have a friendly and personal chat with the company via WhatsApp!


Are you ready to enhance your business communication and discover the benefits of the HubSpot and WhatsApp Business integration?

Book a demo now with one of our consultants, and let us show you how this powerful combination can elevate your business to new heights.

So, what are you waiting for? Contact us today and explore the possibilities of the HubSpot and WhatsApp Business integration!

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