Skip to content

Eventbrite & HubSpot: the perfect duo for event marketing.

author image
by Mathilde Vanelsacker

Events are a great way to generate leads, promote your brand and build relationships with your customers. But organizing a successful event can be challenging. How do you make sure your event is promoted properly? How do you track the results of your event? And how do you make sure your attendees are satisfied?

Eventbrite 's integration with HubSpot provides a solution to all of these challenges. With this integration, you can automate your event marketing, gain insight into your events and easily communicate with your attendees.

The functionalities of Eventbrite

Eventbrite is a powerful event platform that offers several features to support event organizations. With Eventbrite you can create events, sell tickets, manage attendee registrations, process payments and much more. The platform offers a user-friendly interface that allows you to easily set up and manage events.

Eventbrite offers a wide range of functionality that helps event organizers organize, promote and manage successful events.

Eventbrite and HubSpot are a dream team for event organizations

By integrating the two systems, you get an all-in-one solution for managing your events.

The integration works like this, it automatically syncs your event data and attendee information with HubSpot CRM. This gives you a comprehensive 360 view of your events. This allows you to communicate with your attendees in a more effective and targeted way. And also keep interactions around event centralised in 1 system.

The benefits of the integration

  1. All your data in one place. All data, such as participants, leads and sales, are automatically synchronised with HubSpot CRM. This also allows you to easily gain insight into your event performance and ROI. For example, you'll know how many people signed up, how many tickets they bought and what their interests are. You can use this insight to improve your events and optimize your marketing strategy.
  2. Create personalised marketing campaigns and segments. This helps improve attendee engagement. For example, you can send email campaigns with updates about your event or offers. You can also send reminders for upcoming events or ask for feedback after an event.
  3. Moreover, the integration allows you to work more efficiently. You no longer have to manually export and import data between different systems, saving 4-8 hours out per event!

In short, the integration between Eventbrite and HubSpot offers you several benefits in terms of insight, engagement and efficiency.

Some practical examples

Here are a few concrete examples of how you can use Eventbrite's integration with HubSpot:

  • Send an email marketing campaign to attendees who have indicated interest in your event. You can easily find this out by pulling a list from your HubSpot CRM.
  • Create a segment in HubSpot for attendees who have participated in one of your events. That way, you can easily cater to the interests of these contacts.
  • Use attendee feedback to improve your events. For example, send an automated email after the event asking for feedback.

How Eventbrite works in HubSpot

Integrating Eventbrite with HubSpot* is simple and intuitive to use. After you set up the integration, all event data is automatically synced between Eventbrite and HubSpot. This includes information such as event details, ticket sales, attendee lists and payment details.

You can view this data in the HubSpot interface and use it to create targeted marketing campaigns. For example, you can send emails to attendees based on their ticket type, purchase history or interests.

With Eventbrite's integration with HubSpot, you can also create automated workflows to guide attendees throughout the event process. For example, you can automatically send confirmation emails after registration, send reminders right before the event and send follow-up emails after the event.

Furthermore, it is also possible to smoothly add data from your events to your sales and marketing dashboards. In HubSpot, select the data source "Eventbrite" and effortlessly add the data to the dashboard of your choice. This gives you a visual overview of your reporting, with at-a-glance insight into key information about your events and attendee engagement. This integrated approach makes it even easier to monitor the performance of your events and make strategic decisions based on current and relevant data.

In short, integrating Eventbrite with HubSpot enables users to seamlessly manage their events and build effective marketing campaigns.

*To integrate Eventbrite with HubSpot, you must be a super admin or have access to App Marketplace.


Integration case study: HubSpot x Eventbrite x Exos

Exos challenge for intergration:

EXOS needed a lot of time and effort to organize their 50 annual events. In addition, their current event management system was very outdated. It required a lot of manual work, was not user-friendly and did not provide the automation they needed to grow efficiently.

Through the Eventbrite integration with HubSpot, Exos was able to achieve the following:

  • Saved 4-8 hours per event
  • Saved $125/hour on external event administration by using internal staff
  • Created efficiencies in time and budget for a potential 4x growth in events per year

Source: (HubSpot, Eventbrite case study)

Why HubSpot enabled this integration?

HubSpot enabled this integration because they know how important events are in companies' marketing strategy. Events provide a unique opportunity to connect with potential customers, increase brand awareness and generate leads.

Eventbrite's integration with HubSpot allows you to efficiently manage your events and integrate them into your marketing and sales activities. This allows you to promote your events more effectively and follow up attendees with targeted marketing campaigns.


HubSpot Gold Partner



Subscribe to our newsletter