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From digital brochure
to lead machine.

Serry doubled organic traffic in 4 months and saw +143% more new contacts - thanks to a conversion-oriented website in HubSpot CMS integrated with marketing hub.

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Custom design

A clean website design that reflects a strong digital identity.

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Focus on conversion


Use user-friendly design to improve conversion.

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Functional and flexible

Modules for quick and easy creation and modification of new pages.

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Our client

Serry Tiles

Serry is a fixture in tiles and flooring solutions, offering both residential customers and professional partners such as contractors and developers. Their brand was strong, but the website was lagging behind their growth plans.

"Koho works with a clear approach and keeps the process manageable"

"Our collaboration with Koho Collective was generally smooth and structured. They supported us with the development and design of the website, the CRM implementation and migration, as well as SEO and onboarding on HubSpot. Koho works with a clear approach and keeps the process manageable, which helped us to coordinate the different phases. Questions were usually followed up quickly and there was room for consultation when certain things needed to be adjusted. The technical implementations and migration were done correctly, with attention to our existing processes. A solid foundation was also laid in terms of SEO that can be further developed. The HubSpot onboarding gave us enough insight to continue working independently afterwards. To summarize: Koho Collective is a reliable partner for companies looking for support with digital processes, with a pragmatic approach and clear communication." 

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Céline De Vos
Content Marketeer, Serry

The challenge

The previous site worked primarily as a digital catalog. The result: lots of visitors, but little return.

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Lack of structure

 

Clear structure and navigation for different audiences.

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Limited autonomy

Ability for the marketing team to make their own adjustments.

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Few call-to-actions

 

Smart call-to-actions that prompt the visitor to take action.

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Disappointing Google rankings

 

Little visibility in Google on the right keywords.

The challenge

A website that is user-friendly for all audiences.

A clear and user-friendly website was essential for this client, with a focus on both residential and B2B customers.

The goal was to clearly present the broad product offering while addressing the needs of business customers.


In addition, the site needed to be easy to manage, allowing the marketing team to quickly add new products. Finally, the SEO strategy was optimized and lead generation improved to enable targeted, personalized campaigns.

So what had to happen?

  • Increase efficiency within marketing
  • Make overview for products more user-friendly
  • Add more B2B focused content
  • Optimize SEO strategy
  • Improve URL structure for SEO
  • Easier to manage by marketing
  • Optimize lead generation (more forms in different stages of the marketing funnel).
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The solution

We developed a new custom website, built entirely in HubSpot CMS, as well as connected to Marketing Hub.

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Targeted structure for B2B and B2C

The website was redesigned around lead flows, with customized landing pages and clear segmentation.

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Conversion centric through HubSpot

Forms, smart CTAs and automation ensure that every lead lands directly in the CRM and is automatically followed up. Sales and marketing now work with the same insights.

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Custom CMS theme: marketing at the wheel

The internal team can create new pages or product categories themselves, without the intervention of a developer. Everything is done via HubSpot's drag-and-drop editor.

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SEO optimization from day one

We restructured content, URLs and metadata. As a result, Serry today structurally rises in Google on relevant keywords.

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Impact

The results

x2

Session to contact ratio

+85%

Organic search results

Top 5

Strategic keywords

+143%

New contacts

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What can you learn from this?

Schedule a call

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More than just information

A Web site can provide more than just information. It can generate leads and give your team autonomy.

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Connection between CMS & CRM

HubSpot CMS works seamlessly with your CRM, providing fewer tools, less noise and more return on investment.

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A custom design & user-friendly UX

Thanks to drag-and-drop, automation and smart content modules, marketers are finally in control.

Koho's approach

From strategy to launchpad website.

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Strategy

Together with Serry 's team, we mapped out the challenges, from attracting more organic website traffic, both individuals and professional customers, and optimizing the user experience (UX), to improving product clarity, generating more B2B leads and increasing the efficiency of the marketing team.

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Serry Tiles in a new look

We created a modular design system that ensures a clear and consistent look for the website. We ensured that the design is modern and user-friendly and suits both individuals and business customers. It was additionally designed mobile-first.

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Development of a customized theme

Our development team translated the design into a custom HubSpot CMS theme. This allows Serry's marketing team to easily create new pages, modify content structure and set up marketing campaigns without technical knowledge. This allows the team to move faster and manage and analyze campaigns more efficiently.

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Migration content

We supported the marketing team with content migration. Using well-structured page templates, content was migrated quickly and efficiently from the old CMS system to HubSpot.

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SEO impact optimization and redirect plan creation

To maintain the SEO value of the existing website, we created a detailed URL migration plan. The old URLs were transferred to an optimized structure. The navigation was simplified. At the same time, the content was optimized for SEO, with the goal of attracting more organic traffic.

Schedule a meeting

Also ready for a site that generates leads?