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Work out quotes more efficiently with
PandaDoc and HubSpot.

 

BLCC simplified and accelerated their quoting process with a combination of PandaDoc and HubSpot. The result? A consistent, visually strong quote flow that works faster, is easier to follow up on and better aligns with their brand. Including smart onboarding via Loom videos.

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Smart templates, faster quotation
proposals

Sales works with modular PandaDoc templates and drag-and-drop building blocks. This allows them to prepare professional quotations in no time.

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Digital signature, instant approval


Customers easily approve quotes online, without delay. That makes the process faster and frictionless for everyone.

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Seamless HubSpot integration with PandaDoc

Quotes are linked to deals. Data is automatically populated and status updates flow into HubSpot in real time, so Sales is always with you.

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BLCC Kortrijk

Our client

BLCC

BLCC offers customized language training for companies and professionals throughout Belgium. Every day, their sales team processes a wide range of quote requests, from standard courses to complex corporate training.

“The collaboration is much more efficient.”

“PandaDoc has truly surprised us with its excellent results. Both our team and our clients are very satisfied with the improvements that have been implemented, and collaboration is now much more efficient.”

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Kathleen Heireman
Managing Director, BLCC

The challenge

The existing way of working was functional but was beginning to show its limits:

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Manual formatting in MS Word

Quotations were prepared entirely manually in Word documents. This made the process time-consuming and error-prone, especially when repeated adjustments were needed or existing templates were reused.

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Missed upsell & cross-sell opportunities

Manual Word templates meant that additional products or add-ons were often forgotten. There was no easy way to add them quickly, so upsell and cross-sell opportunities were frequently lost.

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No digital signing possible

Quotes could not be signed digitally directly and there was no streamlined process of sending, following up and accepting.

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Inconsistency in layout and quality

Every quotation looked different. There was no uniform house style. This led to a fragmented appearance and reduced recognition among customers.

Overview
blcc pandadoc

The solution

We redesigned the entire quotation process using PandaDoc and a smart integration with HubSpot:

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Modular quotations with drag and drop add-ons

Sales now produces professional quotations faster with reusable building blocks and drag-and-drop product modules. Add-on products can be added in one click, structurally incorporating upsell and cross-sell.

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Digital signing

Quotes are smoothly approved online, without detours.
Faster for the customer and for BLCC.

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HubSpot integration

Customer and deal data is automatically populated, status updates arrive directly in HubSpot and marketing can follow up smartly with targeted campaigns (e.g. upsell/cross-sell)

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Video explanation via Loom

For smooth adoption, we created clear videos of the entire process with Loom. Sales staff can find out for themselves how it works at any time. New colleagues, too.

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“Some even sign the same day.”

“Our clients respond enthusiastically to the new quote template without prompting. They find it attractive, clear, and especially appreciate that they can sign online. Some even sign the same day, whereas it used to take days. Sales is really noticing a difference.”

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Charlotte Speecke
Marketing Manager, BLCC
Impact

The results

+16%

higher deal/won ratio

1/2

lead time

sales cycle
cut in half

40%

time savings in preparing quotes

What can you learn from this?

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A workable flow is not always scalable

What works on a small scale often runs aground as you grow. Think proactively about processes that scale with your team and customer volume.

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Combine tools smartly for more impact

With PandaDoc and HubSpot together, you create speed, brand consistency and real-time insight. From quote to follow-up.

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Video onboarding accelerates adoption

Clear explanation videos make new flows understandable and repeatable. This reduces questions and accelerates your team's learning curve.

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Also ready for a quotation process that's right?

Schedule an exploratory meeting. We'll show you how to make quotations pay off faster and smarter.